Haven

IMMERSIVE RETAIL BRINGS THE SEASIDE INTO THE SHOP

Haven, a top provider of family vacations and holiday rentals in the UK, provides its customers with a wide range of retail options. To ensure consistent brand messaging across the activities, shows and retail of its 40 UK parks, Haven challenged RWS Global to bring all its visual merchandising requirements under a single umbrella. Our work has included supply chain management, marketing, customer service, logistics and improvement of Haven’s retail operations. We also designed four new characters for Haven’s Seaside Squad that have delighted visitors, driven brand loyalty and encouraged repeat visitation. We have created over 145 goods based on these characters and are currently developing an e-commerce platform to boost Haven’s retail sales through an innovative new channel.