Crayola Experience

THE “MOST COLORFUL PLACE ON EARTH” GETS EVEN BRIGHTER

Crayola Experience tasked JRA with reinvigorating the visitor attraction in their hometown of Easton, Pennsylvania. They wanted it to feature hands-on activities designed to unleash creativity and spark curiosity in all who visited. To answer the challenge, we created 21 interactive activities that let guests immerse all their senses in the magic of color, from designing a personalized crayon label to making their own marker. The improvements have resulted in double-digit increases in both attendance and ticket revenue.